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Case study · Insurance · Content marketing

Admiral

Turning insurance into something people want to share.

Client
Admiral Group
What we did
Interactive calculators · Campaign builds
Admiral homepage
Dog cost calculator
Dog cost calculatorPet insurance: the real yearly cost of owning a dog, by breed and city.
APR calculator
APR calculatorCar finance: what difference does 1% APR make?
Six Keys of Separation
Six Keys of SeparationHome insurance: a key security test with city-level results.
Christmas tree bauble calculator
Christmas tree bauble calculatorSeasonal: baubles and fairy lights for any size of tree.
Sea Food & Eat It
Sea Food & Eat ItTravel insurance: an illustrated, scrolling cruise campaign.

The brief

Admiral’s content team regularly launches interactive tools to support its car, home, pet, travel and finance products. Each one needed to be fun, shareable and accurate, and to sit inside Admiral’s existing site. The creative was supplied; we built every tool.

What we built

A run of bespoke calculators and campaign pages: a 12-step home maintenance planner, a dog cost calculator, an APR savings calculator, a key security quiz, a Christmas bauble calculator and an illustrated cruise campaign. Each was built on lightweight, reusable code, with fast, accessible forms, results tailored to the user’s answers, and social sharing built in.

The result

A dependable build partner for Admiral’s campaign calendar, turning supplied creative into polished, playful tools on tight deadlines. The campaigns have since been retired, so they live on here.

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